Recent Trends in Neuro marketing – An Exploratory Study

Purpose: The concept of neuro-marketing is explored as an emerging economic approach that originated from human brain research and traditional marketing facts. core idea the paper to understand Neuromarketing its influence on customers’ decision-making process. Design: benefits various neuromarketing tactics market input devices are studied in paper. From available literature studies, neuromarketing’s techniques procedures verifiable success been highlighted. Findings: has gain lot importance recent years. It contributed fields such framing strategies, selection brand, consumer behaviour, advertising, ethical concerns decision-making. study highlights principles concepts for engaging neuroscience field understanding behaviour which could help planning new strategies based neuroscience. Originality: impact sensory aspects a customer’s perception conscious or subconscious purchasing choice highlighted this study. also addresses problems have raised concerning neuromarketing. In study, benefits, limitations, difficulties, future potential discussed. Value: A will companies compete leadership, increase customer base convert them into loyal consumers. determine what wants, services he likes, how draw consumer's attention. Marketers can including it reacts company's product quality. Neuro-marketing marketer their turnover. Type Paper: Conceptual Paper.